Category Archives: shop space

Trueform Office

2015-08-07 09.21.512015-08-07 09.22.07

2015-08-07 09.22.25




FINALLY! I finally have wifi at the new Trueform Shop. I spent a part of yesterday morning setting up the office space. I have adopted a stand up desk for office work. I think it helps with productivity and adds more movement to my day. My desk is a Harbor Freight Special but I love it. I though you might like a few shots of my new office. I’m sure its not like many you have seen. I guess this is due to the fact that I really don’t have an office job…. While more and more work is done through computers, I am really a machinist. I can take three steps and I am at my workbench, mill, welding table,etc. This meager office area provides exactly what I need for the design, project management, research, purchasing and communication elements of my business. I hope you can come visit soon to see it in person. Take me up on my offer and Ill provide the hot or cold drinks…. See you soon.


3200 Dutton Ave


Santa Rosa, CA




ENEMY : Perfection

Katie Upton #2While reading John Maxwells 15 invaluable laws of growth, several concepts have piqued my interest and I intend on posting on these topics. The next one that I will be exploring is the perfection Gap. This is the 5 th reason Maxwell gives for people not growing. They may want to start but just can’t seem to get over several humps. This is one that I have struggled with. I don’t think of myself as a perfectionist but the Perfection Gap has certainly affected my growth process. Remember, I’m just a lowly machinist/ welder. What do I know? There are so many above me, what could I offer the world? All these questions have pledged me. It reminds me of a story an art teacher I had in College told me.
I was taking a drawing class at the Santa Barbara City College in the mid 90′s. Katie Upton is her name. is her site, check her out. She is well known for huge, larger than life drawings and paintings of horses. She told us once about a time early in her career when she purchased a large sheet of paper. It was quite expensive. She went into great detail describing the beauty of the raw paper. It was very special, and probably difficult to acquire. Her tools were laid out ready for her to begin. She walked around the paper looking at it from all angles. She just couldn’t start. The fear of making a mistake and ruining this large investment was too much to bear. After a long time struggling with this invisible foe, she accidentally spilled her coffee all over the sheet! It was ruined. Or so she thought. Stunned, Katie just looked at the mess. Black coffee splattered over a pristine and enormous sheet of expensive paper. It was then that the perfection lost hold of her, and she begun.
I love this story for so many reasons. It depicts one of the artists most deceptive enemies, resistance. She overcame it. And another enemy, her perfectionism. She was so terrified of hurting this beautiful slate, her perfectionism held her captive. What an empowering thought, that when we get stuck, perhaps all we need is to make a mess so we can begin to clean it up. Much like the saying that you can only steer a moving ship. In my business, metal work, I have adopted the saying that “we can fix anything”. Meaning, lets just make some progress, move forward and from there, we can clean up any messes. 
When I purchased my mill for my new shop, Levi, my son and I trailered it all the way from Santa Clara. Once we got it to the shop, it had to be unloaded so we could return the rental trailer. We pulled up to the shop, rolled up the door, empty slate. Wide open shop space. Nothing was in the shop yet. I could unload the machine anywhere though I understood that where you place the heavy equipment dictates the flow of ,the shop. It’s a big decision. It’s not just where I install the machine, this decision I may regret for years, not to mention all the voices I heard of future employees asking why I the world would someone put the mill in this location….  Needless to say, the mill sat on the trailer for a while. I walked around, looked at the different views of the shop. Levi moaned ,”are we going home soon?”. THATS IT”, I said. We unloaded the mill, put it in the location it is now and went home. My new shop had begun.
As I lean into leadership training and personal growth, I am so thankful for knowing this concept. Just do it. Push through the resistance. It won’t be perfect but remember, you can’t steer a motionless ship. Go ahead and break it, spill coffee on it, you can fix anything.
What are you afraid of ruining or failing at? What if you just did it?


2015-06-05 16.43.57

Well, after a long several months of being a bit of a nomad, I have opened the Trueform Design & MFG PROTOTYPE SHOP! My business plan has always been to utilize the smallest footprint possible while offering superb service to my clients. By opening this shop, I believe my service capabilities have greatly increased while reducing lead-times. This also allows a great meeting place for clients and I to discus production plans and brainstorming. As I move forward to a Grand Opening, I will update you on new capabilities as they are implemented.

The shop is at 3200 Dutton Ave, unit #220 in Santa Rosa, 95407. All of my other contact info will remain the same. As soon I WiFi is accessible at the shop, I will move my office there. Until then, I will continue office operations from my home office. That puts me at the new shop mostly in the afternoons for now. The shop is 1000sq ft with a small bathroom, roll up door and plenty of 3 phase power. The previous tenants, (medicinal growers) left plenty of electrical outlets and ceiling vents for me too! I still have a long list of To-Dos for the shop but at this point, at least its functional.

The plan is to have a prototype mill, Lathe, welding area along with a stocked assembly work area at the shop. A huge 4′ x 10′ workbench will double as a conference table when needed. As I am a big believer in the “stand up desk” movement, you will probably not find any chairs at the shop, however, shop stools will always be there to take a load off. Of course the coffee and espresso machines were the first installed. And of course the mini fridge will hold the celebratory beverages.

Please stop by sometime and check it out. I will post about the open house well in advance so hopefully you can make it!